In The Friday Morning #116, Mr. Vu Van Tuyen, the innovative mind behind Travelogy Vietnam, took center stage to explore Marketing & Sales Skills. Known for building a travel company that weathered the storm of Covid-19 while keeping his team paid and processes sharp, Vu brought his strategic flair to Tubudd. With a personality that blends persistence, logic, and a touch of fluctuation, he’s turned challenges into opportunities since founding Travelogy in 2009. This session was a masterclass in adapting, strategizing, and thriving—skills he honed through years of real-world grit.

A Strategic Visionary in Travel

Vu Van Tuyen is a founder with a difference. Innovative and persistent, he launched Travelogy Vietnam with a clear, logical vision: deliver concise, productive travel experiences that matter. Starting as a tour guide, he saw Vietnam’s tourism potential and built a company that stood firm even during Covid-19—a time when many faltered. “We kept working, kept paying our team,” he said, kicking off the event. “Marketing and sales aren’t just tactics—they’re mindsets.” His ability to pivot—shifting to digital solutions and resilient strategies—made him the perfect guide for this session.

Sharpening Marketing and Sales with Logic and Resilience

The room hummed with Vu’s focused energy as he unpacked his approach. He began with a question: “What’s one sale or marketing win you’ve nailed under pressure?” Responses varied—convincing a hesitant client, crafting a quick campaign—setting a practical tone. Vu framed the discussion around a core idea: “You can’t change a customer’s attitude, but you can change yours toward the problem.” For him, marketing is about smart storytelling, and sales is about strategic persistence—both rooted in Travelogy’s customer-centric, resilient culture.

Next, he launched a group challenge: pitch a Tubudd service to a skeptical client. Teams brainstormed—digital ads targeting travelers, concise emails with clear value, even a logical follow-up plan for “no’s.” Vu circled the room, his feedback sharp: “Be clear, be adaptable—logic wins.” He then sketched a “Skills Toolkit” on a whiteboard—active listening, data-driven tweaks, and staying calm under fire. “During Covid, we went digital overnight,” he shared. “That’s sales: adjust fast, deliver value.” His challenge? “Test one skill this week—solve a problem your way.”

His insights hit home: Focus on the customer—“They’re the center, always.” Stay resilient—“Problems don’t stop you; your attitude does.” Use logic—“Concise plans beat chaos.” Vu tied it to Travelogy’s survival: “We thrived because we adapted without losing sight of who we serve.” Employees left with ideas—targeted social posts, follow-up scripts, even a “problem-solving hour” to rethink tough sales.

A Culture Built on Innovation and Grit

Travelogy Vietnam’s DNA—customer-centric, innovative, resilient—pulsed through the session. Vu’s logical, productive processes shone as he encouraged the team to embrace every challenge. “A ‘no’ from a client isn’t failure—it’s data,” he said, reflecting his belief in attitude over circumstance. Tubudd’s team connected with this: tough pitches became “strategy puzzles,” slow campaigns turned into “growth experiments.” One attendee noted, “Vu makes you see sales as a game you can win with smarts.” Another added, “He’s proof resilience pays off—literally.”

The takeaway was clear: small, strategic shifts—like a quick attitude tweak or a sharper pitch—build big results. Vu’s Covid-era success story inspired everyone to think lean, act fast, and keep the customer first.

A Roadmap to Smarter Skills

The Friday Morning #116 showcased Vu Van Tuyen at his best—strategic, persistent, and brilliantly logical. He didn’t just teach skills; he shared a mindset forged in Travelogy’s toughest days. By blending marketing savvy with sales grit, he showed how to turn problems into progress. In true resilient spirit, he reminded us that while customers may waver, our approach is ours to master—and that’s the edge that wins.

“Thanks, Vu,” one employee said as the session closed, “for making hard skills feel doable.” With his challenge in play, the team’s ready to test their new tactics and sell smarter. Here’s to marketing and sales that don’t just work—they triumph.

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